Management of electronic media /
Albarran, Alan B.
Management of electronic media / Alan B. Albarran. - 2 ed. - Australia : Belmont, CA : Wadsworth ; Wadsworth/Thompson Learning, c2002. - xx, 315 p. : il., etc.
Includes bibliographical references and index.
1. Managing in the electronic media -- 2. Strategic alliances and partnerships -- 3. Ethics of management -- 4. Theories of management -- 5. Financial management -- 6.Managing personnel -- 7. Understanding markets and audiences -- 8. Programming: strategy and distribution -- 9. Marketing -- 10. News and news management -- 11. Regulatory influences and electronic media management -- 12. The internet and electronic media management.
Recurso bibliográfico de la Colección General :
Disponible en la Sub-Biblioteca de Miami :
Estados Unidos.
0534561918
Mass Media--Management
302.23068 / A327
Management of electronic media / Alan B. Albarran. - 2 ed. - Australia : Belmont, CA : Wadsworth ; Wadsworth/Thompson Learning, c2002. - xx, 315 p. : il., etc.
Includes bibliographical references and index.
1. Managing in the electronic media -- 2. Strategic alliances and partnerships -- 3. Ethics of management -- 4. Theories of management -- 5. Financial management -- 6.Managing personnel -- 7. Understanding markets and audiences -- 8. Programming: strategy and distribution -- 9. Marketing -- 10. News and news management -- 11. Regulatory influences and electronic media management -- 12. The internet and electronic media management.
Recurso bibliográfico de la Colección General :
Disponible en la Sub-Biblioteca de Miami :
Estados Unidos.
0534561918
Mass Media--Management
302.23068 / A327