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Walker, Orville C. 1940-

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 7 ed. - New York : McGraw Hill/Irwin, c2011. - xv, 352 p. : il., grafs., etc.

Includes bibliographical references and indexes.

Pte. 1. Introduction to strategy -- 2. Opportunity analysis -- 3. Formulating marketing strategies -- 4. Implementation and control.


Disponible en la Colección General :
Biblioteca Central.

ISBN: 9780073381152 (pasta blanda) 0073381152 (pasta blanda)

Subjects--Uniform Titles:
Mercadeo Estratégico

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.802 / W177