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Kerin, Roger A.

Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 10 ed. - Boston : McGraw Hill/Irwin, c2011. - liii., 746 p. : il., grafs., fot. col., etc.

Includes biblipographical references, glossary, and indexes.

Pte. 1. Initiating the marketing process -- 2. Understanding buyers and markets -- 3. Targeting marketing opportunities - 4. Satisfying marketing opportunities -- 5. Managing the marketing process.


Disponible en la Colección General :
Biblioteca Central.

ISBN: 9780073529936 (pasta dura) 0073529931 (pasta dura)

Subjects--Uniform Titles:
Marketing

Dewey Class. No.: 658.835 / K39ma