Marketing /
Kerin, Roger A.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 10 ed. - Boston : McGraw Hill/Irwin, c2011. - liii., 746 p. : il., grafs., fot. col., etc.
Includes biblipographical references, glossary, and indexes.
Pte. 1. Initiating the marketing process -- 2. Understanding buyers and markets -- 3. Targeting marketing opportunities - 4. Satisfying marketing opportunities -- 5. Managing the marketing process.
Disponible en la Colección General :
Biblioteca Central.
9780073529936 (pasta dura) 0073529931 (pasta dura)
Marketing
658.835 / K39ma
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 10 ed. - Boston : McGraw Hill/Irwin, c2011. - liii., 746 p. : il., grafs., fot. col., etc.
Includes biblipographical references, glossary, and indexes.
Pte. 1. Initiating the marketing process -- 2. Understanding buyers and markets -- 3. Targeting marketing opportunities - 4. Satisfying marketing opportunities -- 5. Managing the marketing process.
Disponible en la Colección General :
Biblioteca Central.
9780073529936 (pasta dura) 0073529931 (pasta dura)
Marketing
658.835 / K39ma