Managerial economics and business strategy /
Baye, Michael R
Managerial economics and business strategy / Michael R. Baye. - 7 ed. - New York : McGraw Hill ; Irwin, 2010. - 621p. : il., grafs., diagrs., tablas, etc. - The McGraw-Hill Series Economics . - Serie The McGraw-Hill Series Economics .
Incluye referencias bibliográficas, índice, etc.
The fundamentals of managerial economics -- Market forces: Demand and supply -- Quantitative demand analysis -- The theory of individual behavior -- The producction process and cost -- The organization of the firm -- The nature of industry -- Managing in competitive, monopolistic, and monoplistically competitive markets -- Basic oligopoly models -- Game theory: Inside oligopoly -- Pricing strategies for firms with market power -- The economics of information -- Advanced topics in business strategy -- A manager's guide to government in the marketplace -- Challenges at time warner -- Answers to selected end-of-chapter problems -- Additional readings and references. Cap. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Ap. A. B.
Disponible en la Colección General :
Biblioteca Central.
9780073375960 (pasta dura) 0073375969 (pasta dura)
Economía Gerencial
Oferta y Demanda
Administración de Empresas
Managerial Economics
Strategic Planning
330.122 / B357a
Managerial economics and business strategy / Michael R. Baye. - 7 ed. - New York : McGraw Hill ; Irwin, 2010. - 621p. : il., grafs., diagrs., tablas, etc. - The McGraw-Hill Series Economics . - Serie The McGraw-Hill Series Economics .
Incluye referencias bibliográficas, índice, etc.
The fundamentals of managerial economics -- Market forces: Demand and supply -- Quantitative demand analysis -- The theory of individual behavior -- The producction process and cost -- The organization of the firm -- The nature of industry -- Managing in competitive, monopolistic, and monoplistically competitive markets -- Basic oligopoly models -- Game theory: Inside oligopoly -- Pricing strategies for firms with market power -- The economics of information -- Advanced topics in business strategy -- A manager's guide to government in the marketplace -- Challenges at time warner -- Answers to selected end-of-chapter problems -- Additional readings and references. Cap. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Ap. A. B.
Disponible en la Colección General :
Biblioteca Central.
9780073375960 (pasta dura) 0073375969 (pasta dura)
Economía Gerencial
Oferta y Demanda
Administración de Empresas
Managerial Economics
Strategic Planning
330.122 / B357a