000 | 00942nam a2200277 a 4500 | ||
---|---|---|---|
001 | 000008111 | ||
005 | 20160221093512.0 | ||
008 | 080510s2005 ck ad grn 000 0 spa d | ||
942 | _c | ||
020 | _a9580486573 | ||
020 | _a9789580486572 | ||
040 |
_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC |
||
041 | 1 | _aspa | |
082 | 0 | 4 |
_221 ed. _a658.8 _bG488 |
100 | 1 | _aGilmore, James H. | |
245 | 1 | 0 |
_aMarketing 1x1 : _bcada cliente es un mercado / _cJames H. Gilmore, B. Joseph Pine II. ; tr. Adriana Arias de Hassan. |
260 |
_aBogotá : _bNorma, _c2005. |
||
300 |
_a313 p. : _bil., grafs., tablas, ejemplos, etc. |
||
534 | _aTraducido de: Markets of one: creating customer-unique value through mass customization | ||
544 | 1 | _aDisponible en la Colección General | |
650 | 1 | 4 | _aMercadeo |
650 | 1 | 4 | _aAnálisis de Mercadeo |
650 | 1 | 4 | _aAdministración de Ventas |
700 | 1 | _aPine II , B. Joseph | |
700 | 1 | _aArias de Hassa, Adriana | |
999 |
_c8071 _d8071 |