| 000 | 00766nam-a2200253-a-4500 | ||
|---|---|---|---|
| 001 | 000007418 | ||
| 005 | 20160221092754.0 | ||
| 008 | 071122s1998----xxuabd-gro----001-0-eng-d | ||
| 942 | _c | ||
| 020 | _a0471353906 | ||
| 040 | _aCO-BrUAC | ||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_221 ed. _a658.848 _bK87a |
| 100 | 1 | _aKotabe, Masaaki | |
| 245 | 1 | 0 |
_aGlobal marketing management / _cMasaaki Kotabe, Kristiaan Helsen |
| 260 |
_aNew York: _bJohn Wiley, _c1998. |
||
| 300 |
_a711p.; _bil., tablas, ejemplos, mapas, etc |
||
| 504 | _aIncluye Referencias Bibliográficas, Índice, etc. | ||
| 544 | 1 | _aDisponible en la Colección General | |
| 650 | 1 | 4 |
_aCompetitividad _xMercadeo |
| 650 | 1 | 4 | _aMarketing Estratégico |
| 650 | 1 | 4 | _aGlobal Logistics |
| 700 | 1 | _aHelsen, Kristiaan | |
| 999 |
_c7378 _d7378 |
||