| 000 | 00827nam-a2200289-a-4500 | ||
|---|---|---|---|
| 001 | 000002656 | ||
| 005 | 20160221091618.0 | ||
| 008 | 050214s1998----mx-a---gr-----000-0-spa-d | ||
| 942 | _c | ||
| 020 | _a968752944X | ||
| 040 | _aCO-BrUAC | ||
| 041 | 0 | _aspa | |
| 082 | 0 | 4 |
_220 ed. _a658.835 _bL213 |
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aMarketing / _cCharles W.Lam, Joseph F.Hair, Carl McDaniel; tr. Adolfo Deras Quiñones |
| 250 | _a4 ed. | ||
| 260 |
_aMéxico: _bThomson, _c1998. |
||
| 300 | _a691p. | ||
| 500 | _aTraducido de: Marketing | ||
| 544 | 1 | _aDisponible en la Colección General | |
| 650 | 1 | 4 | _aMercadotécnia |
| 650 | 1 | 4 | _aPlanificación de Recursos Industriales |
| 650 | 1 | 4 | _aEstrategia de Mercadeo |
| 700 | 1 | _aHair, Joseph | |
| 700 | 1 | _aMcDaniel, Carl | |
| 700 | 1 |
_aDeras Quiñones, Adolfo _etr. |
|
| 999 |
_c2642 _d2642 |
||