| 000 | 00888nam-a2200265-a-4500 | ||
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| 001 | 000002596 | ||
| 005 | 20160221091610.0 | ||
| 008 | 050209s1996----ck-----gr-----000-0-spa-d | ||
| 942 | _c | ||
| 020 | _a9586004449 | ||
| 040 | _aCO-BrUAC | ||
| 041 | 0 | _aspa | |
| 082 | 0 | 4 |
_220 ed. _a658.83 _bW232 |
| 100 | 1 | _aWalther, George R. | |
| 245 | 1 | 0 |
_aMarketing al revés: _bComo convertir a sus anteriores clientes en sus mejores clientes / _cGeorge R.Walther; tr. Octavio Posada Salazar |
| 250 | _a1 ed. | ||
| 260 |
_aSantafé de Bogotá: _bMcGraw-Hill, _c1996. |
||
| 300 | _a250p. | ||
| 500 | _aTraducido de: Upside-Down marketing. Turning your ex-customers into your best customers. | ||
| 544 | 1 | _aDisponible en Colección General | |
| 650 | 1 | 4 | _aAnálisis Estratégico de Mercados |
| 650 | 1 | 4 | _aServicio al Cliente |
| 650 | 1 | 4 | _aMercadotécnia |
| 700 | 1 | 2 |
_aPosada Salazar, Octavio _etr. |
| 999 |
_c2582 _d2582 |
||