| 000 | 00783nam-a2200265-a-4500 | ||
|---|---|---|---|
| 001 | 000002563 | ||
| 005 | 20160221091606.0 | ||
| 008 | 050202s2001----mx-----gr-----000-0-spa-d | ||
| 942 | _c | ||
| 020 | _a9706860452 | ||
| 040 | _aCO-BrUAC | ||
| 041 | 0 | _aspa | |
| 082 | 0 | 4 |
_220 ed. _a658.83 _bC998a |
| 100 | 1 | _aCzinkota, Michael R. | |
| 245 | 1 | 0 |
_aAdministración de la Mercadotécnia / _cMichael R. Czinkota y Masaaki Kotabe; tr. Manuel Ortíz Staines. |
| 250 | _a2 ed. | ||
| 260 |
_aMéxico: _bThomson, _c2001. |
||
| 300 |
_a600p. _bil. |
||
| 500 | _aTraducida de: Marketing management. | ||
| 544 | 1 | _aDisponible en Colección General | |
| 650 | 1 | 4 | _aMercadotécnia |
| 650 | 1 | 4 | _aInvestigación de Mercados |
| 700 | 1 | _aKotabe, Masaaki | |
| 700 | 1 | 2 |
_aOrtiz Staines, Manuel _etr. |
| 999 |
_c2549 _d2549 |
||