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| 001 | 000002495 | ||
| 005 | 20160221091556.0 | ||
| 008 | 050126s19891988mx-----gr-----000-0-spa-d | ||
| 942 | _c | ||
| 020 | _a9684224869 | ||
| 040 | _aCO-BrUAC | ||
| 041 | 1 | _aspa | |
| 082 | 0 | 4 |
_218 ed. _a658.83 _bA111 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aInvestigación de mercados / _cDavid A. Aaker y George S. Day; tr. Jaime Gómez Mont. |
| 250 | _a3 ed. | ||
| 260 |
_aMéxico: _bMcGraw-Hill, _c1989. |
||
| 300 | _a715p. | ||
| 500 | _aTraducido de:Marketing research | ||
| 544 | 1 | _aDisponible en Colección General | |
| 650 | 1 | 4 | _aInvestigación de Mercados |
| 650 | 1 | 4 |
_aMercadeo _xToma de Decisiones |
| 650 | 1 | 4 | _aDiscriminación de Precios |
| 700 | 1 | _aDay, George S. | |
| 700 | 1 | 2 |
_aGómez Mont, Jaime. _etr. |
| 999 |
_c2481 _d2481 |
||