000			01657nam a2200289 a 4500
001			000019505
003			CO-BrUAC
005			20160221110754.0
008			141024s2015 xxuado grn 000 0 eng d
942			_c
020			_a9781285429953 _c(paperback)
040			_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC
041	0		_aeng
082	0	4	_a658.802 _bI115 _222 ed.
100	1		_aIacobucci, Dawn R
245	1	0	_aMarketing Management / _cDawn Iacobucci.
250			_a1 ed.
260			_aStamford, CT : _bCengage Learning, _c2015.
300			_a336 p. : _bill., etc.
500			_aIntructor's Edition
504			_aIncludes bibliographic note, reference resources and index.
505	0		_aPart 1. Marketing Management -- Chap. 1. Why is Marketing Management Important? -- 2. Customer Behavior -- 3. Segmentation -- 4. Targeting -- 5. Positioning -- Part 2. Product Positioning -- Chap. 6. Products: Goos and Services -- 7. Brands -- 8. New Products -- Part 3. Positioning via Price, Place and Promotion -- Chap. 9. Pricing -- 10. Channels of Distribution and Logistics -- 11. Integrated Marketing Communications: The Adverstising Message -- 12. Integrated Marketing Communications: Media Choices -- 13. Social Media -- Part 4. Positioning: Assessment Through the Customer Lens -- Chap. 14. Customer Relationships -- 15. Marketing Research Tools -- Part 5. Capstone -- Chap. 16. Marketing Strategy -- 17. Maketing Plans -- Endnote -- Index.
544	1		_aBibliographic resource of the General Collection : _bAvailable in Miami Sub-Library : _cUnited States.
650	1	0	_aMarketing Management
650	1	0	_aMarketing Research
650	1	0	_aMarketing Strategy
999			_c20479 _d20479