000			01226cam a2200229 a 4500
001			000016849
005			20160226093014.0
008			010508s2002 xxu grn 001 0 eng d
942			_c
020			_a0534561918
040			_aDLC _beng _cCO-BrUAC _dCO-BrUAC
082	0	4	_a302.23068 _bA327 _221 ed.
100	1		_aAlbarran, Alan B.
245	1	0	_aManagement of electronic media / _cAlan B. Albarran.
250			_a2 ed.
260			_aAustralia : _bWadsworth ; _aBelmont, CA : _bWadsworth/Thompson Learning, _cc2002.
300			_axx, 315 p. : _bil., etc.
504			_aIncludes bibliographical references and index.
505	0		_a1. Managing in the electronic media -- 2. Strategic alliances and partnerships -- 3. Ethics of management -- 4. Theories of management -- 5. Financial management -- 6.Managing personnel -- 7. Understanding markets and audiences -- 8. Programming: strategy and distribution -- 9. Marketing -- 10. News and news management -- 11. Regulatory influences and electronic media management -- 12. The internet and electronic media management.
544	1		_aRecurso bibliográfico de la Colección General : _bDisponible en la Sub-Biblioteca de Miami : _cEstados Unidos.
650	1	0	_aMass Media _xManagement
999			_c19272 _d19272