000			01458cam a2200301 a 4500
001			000016814
005			20160226093008.0
008			100506s2011 xxua grn 001 0 eng d
942			_c
020			_a9780136074892 (hbk.)
020			_a0136074898 (hbk.)
020			_a9780136074625
020			_a0136074626
040			_aDLC _beng _cCO-BrUAC _dCO-BrUAC
041	0		_aeng
050	1	0	_aHF5415.13 _bW5476 2011
082	0	4	_a658.8 _bW767 _222 ed.
100	1		_aWiner, Russell S.
245	1	0	_aMarketing management / _cRussell S. Winer, Ravi Dhar.
250			_a4 ed.
260			_aBoston : _bPrentice Hall, _cc2011.
300			_axxi, 506 p. : _bil., etc.
504			_aIncludes bibliographical references (p. 462-479) and indexes.
505	0		_aMarketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.
544	1		_aBibliographic resource of the General Collection : _bAvailable in Miami Sub-Library : _cUnited States.
650	1	0	_aMarketing _xManagement
700	1		_aDhar, Ravi
999			_c19238 _d19238