000 01088nam a2200277 a 4500
001 000015957
005 20160221095942.0
008 091016s2011 xxuado grn 001 0 eng d
942 _c
020 _a9780073529936
_c(pasta dura)
020 _a0073529931
_c(pasta dura)
040 _aCO-BrUAC
_bspa
_cCO-BrUAC
_dCO-BrUAC
041 0 _aeng
082 0 4 _a658.835
_bK39ma
_222 ed.
100 1 _aKerin, Roger A.
245 1 0 _aMarketing /
_cRoger A. Kerin, Steven W. Hartley, William Rudelius.
250 _a10 ed.
260 _aBoston :
_bMcGraw Hill/Irwin,
_cc2011.
300 _aliii., 746 p. :
_bil., grafs., fot. col., etc.
504 _aIncludes biblipographical references, glossary, and indexes.
505 0 _aPte. 1. Initiating the marketing process -- 2. Understanding buyers and markets -- 3. Targeting marketing opportunities - 4. Satisfying marketing opportunities -- 5. Managing the marketing process.
544 1 _aDisponible en la Colección General :
_bBiblioteca Central.
630 0 0 _aMarketing
700 1 _aHartley, Steven William
700 1 _aRudelius, William
999 _c15693
_d15693