| 000 | 01088nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 000015957 | ||
| 005 | 20160221095942.0 | ||
| 008 | 091016s2011 xxuado grn 001 0 eng d | ||
| 942 | _c | ||
| 020 |
_a9780073529936 _c(pasta dura) |
||
| 020 |
_a0073529931 _c(pasta dura) |
||
| 040 |
_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC |
||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.835 _bK39ma _222 ed. |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aMarketing / _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 | _a10 ed. | ||
| 260 |
_aBoston : _bMcGraw Hill/Irwin, _cc2011. |
||
| 300 |
_aliii., 746 p. : _bil., grafs., fot. col., etc. |
||
| 504 | _aIncludes biblipographical references, glossary, and indexes. | ||
| 505 | 0 | _aPte. 1. Initiating the marketing process -- 2. Understanding buyers and markets -- 3. Targeting marketing opportunities - 4. Satisfying marketing opportunities -- 5. Managing the marketing process. | |
| 544 | 1 |
_aDisponible en la Colección General : _bBiblioteca Central. |
|
| 630 | 0 | 0 | _aMarketing |
| 700 | 1 | _aHartley, Steven William | |
| 700 | 1 | _aRudelius, William | |
| 999 |
_c15693 _d15693 |
||