000			02577nam a2200325 a 4500
001			000015826
005			20160221095924.0
008			081020m20101980xxuado grn 001 0 eng d
942			_c
020			_a9780073381107 _c(pasta dura)
020			_a0073381101 _c(pasta dura)
020			_a9780073361345 _c(Cd-Rom)
040			_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC
041	0		_aeng
082	0	4	_a658.8342 _bH393 _222 ed.
100	1		_aHawkins, Del I.
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh.
250			_a11 ed.
260			_aBoston : _bMcGraw Hill Irwin, _cc2010.
300			_axxii, 778 p. : _bil., grafs., fot. col., etc. _e+ 1 CD-ROM (4 3/4 in.)
504			_aIncludes bibliographical references, index, etc.
505	0		_aPte. 1. Introduction -- Cap. 1. Consumer behavior and marketing strategy -- Pte. 2. External influences -- Cap. 2. Cross-cultural variations in consumer behavior -- 3. The changing american society: values -- 4. The changing american society: demographics and social stratification -- 5. The changing american society: subcultures -- 6. The american society: families and households -- 7. Group influences on consumer behavior -- Pte. 3. Internal influence -- Cap. 8. Perception -- 9. Learning, memory, and product positioning -- 10. Motivation, personality, and emotion -- 11. Attitudes and influencing attitudes -- 12. Self-concept and lifestayle -- Pte. 4. Comsumer decision process -- Cap. 13. Situational influences -- 14. Comsumer desicion process and problem recognition -- 15. Information search -- 16. Alternative evaluation and selection -- 17. Outlet selection and purchase -- 18.Postpurchase processes, customer satisfaction, and customer commitment -- Pte. 5. Organizations as consumers -- Cap. 19. Organizational buyer behavior -- Pte. 6. Consumer behavior and marketing regulation -- Cap. 20. Marketing regulation and consumer behavior.
538			_aRequerimientos del sistema para el CD-ROM acompañante: (PC) 200 MHz Procesador; 32 MB RAM; Windows 2000, XP, or NT 4.0, o posterior; unidad de CD-Rom de 8X; tarjeta de sonido; tarjeta graficadora VGA con un mínimo de 256 colores; resolución de 800 x 600. (Mac) Power-Macintosh; 128 MB RAM; OS X 10.2 y superior.
544	1		_aDisponible en la Colección General : _bBiblioteca Central.
630	0	4	_aComportamiento del Consumidor
650	1	0	_aConsumer Behavior
650	1	0	_aMarket Surveys _zUnited States
650	0	0	_aConsumer Behavior _zUnited States _vCase Studies
700	1		_aMothersbaugh, David L.
999			_c15562 _d15562