000			01794nam a2200265 a 4500
001			000015673
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008			091118m20112001xxuad grn 001 0 eng d
942			_c
020			_a9780073375915 _c(pasta dura)
020			_a0073375918 _c(pasta dura)
040			_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC
041	0		_aeng
082	0	4	_a330.122 _bT454 _222 ed.
100	1		_aThomas, Christopher R.
245	1	0	_aManagerial economics : _bfoundations of business analysis and strategy / _cChristopher R. Thomas, S. Charles Maurice.
250			_a10 ed.
260			_aNew York : _bMcGraw Hill/Irwin, _cc2011.
300			_axx, 747 p. : _bil., grafs., etc.
504			_aIncludes bibliographical references, index, etc.
505	0		_aPte. 1. Some preliminaries -- Cap. 1. Managers, profits, and markets -- 2. Desmand, supply, and market equilibrium -- 3. Marginal analysis for optimal decisions -- 4. Basic estimation techniques -- Pte. 2. Demand analysis -- Cap. 5. Theory of consumer behavior -- 6. Elasticity and demand -- 7. Demand estimation and forecasting -- Pte. 3. Production and cost analysis -- Cap. 8. Production and cost in the short run -- 9. Production and cost in the long run -- 10 Production and cost estimation -- Pte. 4. Profit maximization in various market structures -- Cap. 11. Managerial decisions in competitive markets -- 12. Managerial desicions for firms with market power -- 13. Strategic decision making in oligopoly markets -- Pte. 5. Advanced topic in managerial economics -- Cap. 14. Advanced pricing techniques -- 15. Decisions under risk and uncertainty -- 16. Government regulation of business.
544	1		_aDisponible en la Colección General : _bBiblioteca Central.
650		0	_aManagerial Economics
700	1		_aMaurice, S. Charles.
999			_c15409 _d15409