| 000 | 01629nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 000014881 | ||
| 005 | 20160221095640.0 | ||
| 008 | 110513m20102008xxuad grn 001 0 eng d | ||
| 942 | _c | ||
| 020 |
_a9780136100577 _c(pasta dura) |
||
| 020 |
_a0136100570 _c(pasta dura) |
||
| 040 | _aCO-BrUAC | ||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a338.470 _bL372a _221 ed. |
| 100 | 1 |
_aLaudon, Kenneth C. _d1944- |
|
| 245 | 1 | 0 |
_aE-commerce : _bbusiness - technology - society / _cKenneth C. Laudon, Carol Guercio Traver. |
| 250 | _a6 ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson, _c2010. |
||
| 300 |
_a872 p. : _bil., grafs., tablas, fot. byn., ete. |
||
| 504 | _aIncluye bibliografía, índice, etc. | ||
| 505 | 0 | _aCap. 1. The revolution is just beginning -- 2. E-commerce business models and concepts -- 3. The internet and world wide web: E-commerce infrastructure -- 4. Building an E-commerce web site -- 5. Online security and payment systems -- 6. E-commerce marketing concepts -- 7. E-commerce marketing communications -- 8. Ethical, social, and political issues in E-commerce -- 9. Online retailing and services -- 10. Online content and media -- 11. Social networks, auctions, and portals -- 12. B2B E-commerce: supply chain management and collaborative commerce. | |
| 544 | 1 | _aDisponible en la Colección General. | |
| 630 | 0 | 4 |
_aComercio Electrónico _xMercadeo |
| 650 | 1 | 0 | _aElectronic Commerce |
| 650 | 1 | 0 | _aInternet Marketing |
| 650 | 1 | 0 | _aInformation Technology |
| 630 | 0 | 4 |
_aComercio Electronico _xTecnología de la Información |
| 630 | 0 | 4 |
_aComercio Electronico _xEconomía |
| 700 | 1 | _aGuercio Taver, Carol | |
| 999 |
_c14716 _d14716 |
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