000 01101nam a2200277 a 4500
001 000014875
005 20160221095639.0
008 070813m20081978xxuad grn 001 0 eng d
942 _c
020 _a9780131753723
_c(pasta blanda)
020 _a013175372X
_c(pasta blanda)
040 _aCO-BrUAC
041 0 _aeng
082 0 0 _a658.802
_bA557
_222 ed.
100 1 _aAndreasen, Alan R.
_d1934-
245 1 0 _aStrategic marketing for nonprofit organizations /
_cAlan R. Andreasen, Philip Kotler.
250 _a7 ed.
260 _aUpper Saddle River, NJ :
_bPearson ;
_bPrentice Hall,
_cc2008.
300 _axxii, 504 p. :
_bil., grafs. etc.
504 _aIncluye referencias bibliográficas, índice, etc.
505 0 _aPte. 1. Developing a target audience orientation -- 2. Strategic planning and organization -- 3. Desiging the marketing mix -- 4. Developing resources -- 5. Organizing and controlling marketing strategies.
544 1 _aDisponible en la Colección General.
650 1 0 _aNonprofit Organizations
_xMarketing
630 0 4 _aMarketing Estratégico
700 1 _aKotler, Philip
999 _c14710
_d14710