000 | 01101nam a2200277 a 4500 | ||
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001 | 000014875 | ||
005 | 20160221095639.0 | ||
008 | 070813m20081978xxuad grn 001 0 eng d | ||
942 | _c | ||
020 |
_a9780131753723 _c(pasta blanda) |
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020 |
_a013175372X _c(pasta blanda) |
||
040 | _aCO-BrUAC | ||
041 | 0 | _aeng | |
082 | 0 | 0 |
_a658.802 _bA557 _222 ed. |
100 | 1 |
_aAndreasen, Alan R. _d1934- |
|
245 | 1 | 0 |
_aStrategic marketing for nonprofit organizations / _cAlan R. Andreasen, Philip Kotler. |
250 | _a7 ed. | ||
260 |
_aUpper Saddle River, NJ : _bPearson ; _bPrentice Hall, _cc2008. |
||
300 |
_axxii, 504 p. : _bil., grafs. etc. |
||
504 | _aIncluye referencias bibliográficas, índice, etc. | ||
505 | 0 | _aPte. 1. Developing a target audience orientation -- 2. Strategic planning and organization -- 3. Desiging the marketing mix -- 4. Developing resources -- 5. Organizing and controlling marketing strategies. | |
544 | 1 | _aDisponible en la Colección General. | |
650 | 1 | 0 |
_aNonprofit Organizations _xMarketing |
630 | 0 | 4 | _aMarketing Estratégico |
700 | 1 | _aKotler, Philip | |
999 |
_c14710 _d14710 |