| 000 | 02160cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 000014786 | ||
| 005 | 20160221095628.0 | ||
| 008 | 111026m20101991xxuado frn 001 0 eng d | ||
| 942 | _c | ||
| 020 |
_a9780073404813 _c(pasta blanda) |
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| 020 |
_a0073404810 _c(pasta blanda) |
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| 040 |
_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC |
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| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.8 _bP455 _221 ed. |
| 100 | 1 |
_aPerreault, William D, _qJr. |
|
| 245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr. ... [et al]. |
| 250 | _a12 ed. | ||
| 260 |
_aNew York : _bMcGraw Hill, _c2010. |
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| 300 |
_a691 p. : _bil., fots. col., grafs., diagrs., etc. |
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| 504 | _aIncluye referencias bibliográficas, índice, etc. | ||
| 505 | 0 |
_gCap. _g1. _tMarketing's value to consumers, firms, and society -- _g2. _tMarketing strategy planning -- _g3. _tEvaluating opportunities in the changing marketing environment -- _g4. _tFocusing marketing strategy with segmentation and positioning -- _g5. _tFinal consumer and their buying behavior -- _g6. _tBusiness and organizational customers and their buying behavior -- _g7. _tImproving decisions with marketing information -- _g8. _tElements of product planning for goods and services -- _g9. _tProduct management and new-product development -- _g10. _tPlace and development of channel systems -- _g11. _tDistribution customer services and logistics -- _g12. _tRetailers, woholesalers, and their strategy planning -- _g13. _tPromotion-introduction to integrated marketing communications -- _g14. _tPersonal selling and customer services -- _g15. _tAdvertising and sales promotion -- _g16. _tPricing objetives and policies -- _g17. _tPrice setting in the business world -- _g18. _tEthical marketing in a consumer-oriented world: Appraisal and challenges -- _gAp. _gA. _tEconomic Fundamentals -- _gB. _tMarketing arithmetic -- _gC. _tCareer planning in marketing -- |
|
| 544 | 1 |
_aDisponible en la Colección General : _bBiblioteca Central. |
|
| 650 | 1 | 4 |
_aMercadeo _xEstudio de Casos |
| 650 | 1 | 4 | _aMercadeo |
| 700 | 1 | _aCannon, Joseph P. | |
| 700 | 1 | _aMcCarthy, E. Jerome | |
| 856 | 4 | 1 |
_uhttp://www.mhhe.com/fourps _ySitio Web de apoyo. |
| 999 |
_c14621 _d14621 |
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