000			01740nam a2200277 a 4500
001			000014742
005			20160221095622.0
008			081009m20102009xxuado grn 001 0 eng d
942			_c
020			_a0324359772 _c(pasta dura)
020			_a0324651813 _c(pasta dura)
040			_aCO-BrUAC
041	0		_aeng
082	0	4	_a658.83 _bI115 _222 ed.
100	1		_aIacobucci, Dawn R.
245	1	0	_aMm / : _bwhat's inside: an innovative approach to teaching & learning marketing management student tested, faculty approved / _cDawn R. Iacobucci, Dennis J. Sweeney, Thomas A. Williams.
260			_aMason, OH : _bCengage South-Western, _c2010.
300			_a230 p. : _bil., fotos a color., etc.
504			_aIncluye referencias bibliográficas, índice, etc.
505	0		_aPte. 1. Marketing strategy -- Cap. 1. What is marketing? -- 2. Marketing segmentation -- 3. Targeting -- 4. Positioning -- Pte. 2. Product positioning -- Cap. 5. Products - Goods and services -- 6. Brands -- 7. New products -- Pte. 3. Positioning via price, place, and promotion -- Cap. 8. Pricing -- 9. Channels of distribution and business marketing networks and logistics -- 10. Integrated marketing communications: the advertising message -- 11. Advertising media and integrated marketing communications -- Pte. 4. Positioning, assessment through the customer lens -- Cap. 12. Customer evaluations -- 13. Marketing research tools -- Pte. 5. Capstone -- Cap. 14. Marketing strategy -- 15. Marketing plans.
544	1		_aBibliographic resource of the General Collection : _bAvailable in Miami Sub-Library : _cUnited States.
630	0	4	_aMarketing
650	1	4	_aPublicidad Comercial
700	1		_aSweeney, Dennis J.
700	1		_aWilliams, Thomas Arthur _d1944-
999			_c14577 _d14577