| 000 | 02577nam a2200313 a 4500 | ||
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| 001 | 000014580 | ||
| 005 | 20160221095547.0 | ||
| 008 | 110916m20112007xxuado grn 001 0 eng d | ||
| 942 | _c | ||
| 020 |
_a9780073381572 _c(pasta dura) |
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| 020 |
_a0073381578 _c(pasta dura) |
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| 040 |
_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC |
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| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.022 _bK19 _221 ed. |
| 100 | 1 | _aKatz, Jerome A. | |
| 245 | 1 | 0 |
_aEntrepreneurial small business / _cJerome A. Katz, Richard P. Green II. |
| 250 | _a3 ed. | ||
| 260 |
_aNew York : _bMcGraw Hill, _c2011. |
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| 300 |
_a733 p. : _bil., grafs., diagrs., fots. col., ejems., etc. |
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| 500 | _aIncluye índice, etc. | ||
| 505 | 0 |
_gPte. _g1. _tEntrepreneurs and ideas: The basis of small business -- _gCap. _g1. _tsmall business: Its opportunities and rewardas -- _g2. _tSmall buisness environment: Managing external relations -- _g3. _tSmall buisness entrepreneurs: Characteristics and competencies -- _g4. _tSmall buisness ideas: Creativity, opportunity, and feasiblitiy -- _gPte. _g2. _tSmall business paths & plans -- _gCap. _g5. _tSmall buisness entry: Paths to part-time entrepreneurship -- _g6. _tSmall buisness entry: Paths full-time entrepreneurship -- _g7. _tSmall buisness strategies: Imitation with a twist -- _g8. _tBusiness plans: Seeing audiences and your business clearly -- _gPte. _g3. _tMarketing in the small business -- _gCap. _g9. _tSmall buisness marketing: Product and pricing strategies -- _g10. _tSmall buisness promotion: Capturing the eyes of your market -- _g11. _tSmall buisness distribution and location -- _g12. _tMarketing plans: Saying how You'll get sales -- _gPte. _g4. _tCash, accounting, and finance in the samll business -- _gCap. _t13. _tSmall buisness accounting: Projecting and evaluating performance -- _g14. _tCash: Lifeblood of the business - _g15. _tSmall buisness finance: Using equity, debt, and gifts -- _g16. _tAssets: Inventory and operations management -- _g17. _tSmall buisness protection: Risk management and insurance -- _gPte. _g5. _tManagement and organization in the small business -- _gCap. _g18. _tLegal issues: recognizing your small business needs -- _g19. _tHuman resource management: Small business conderations -- _g20. _tAchieving succes in the small business. |
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| 544 | 1 | _aDisponible en la Colección General. | |
| 650 | 1 | 4 |
_aMicroempresas _xAdministración |
| 650 | 1 | 4 |
_aNuevas Empresas _xAdministación |
| 650 | 0 |
_aEntrepreneurship _xManagement |
|
| 650 | 0 |
_aNew Business Enterprises _xManagement |
|
| 700 | 1 |
_aGreen, Ricahrd P. _gII |
|
| 856 | 4 | 1 |
_uhttp://www.mhhe.com/katzesb _ySitio Web: Libro electronico |
| 999 |
_c14422 _d14422 |
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