| 000 | 02222nam a2200301 a 4500 | ||
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| 001 | 000014503 | ||
| 005 | 20160221095526.0 | ||
| 008 | 110831m20101990xxua frn 001 0 eng d | ||
| 942 | _c | ||
| 020 |
_a9780073381169 _c(pasta blanda) |
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| 020 |
_a0073381160 _c(pasta blanda) |
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| 040 |
_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC |
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| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.835 _bM959 _221 ed. |
| 100 | 1 |
_aMullins, John W _q(John Walker) |
|
| 245 | 1 | 0 |
_aMarketing management : / _cJohn W. Mullins, Orville C. Walker Jr. |
| 250 | _a7 ed. | ||
| 260 |
_aNew York : _bMcGraw Hill _bIrwin, _c2010. |
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| 300 |
_a551 p. : _bil., grafs., diagrs., ejems., etc. |
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| 504 | _aIncluye referencias bibliográficas, índice, etc. | ||
| 505 | 0 |
_gPte. _g1. _tThe role of marketing in developing successfull business strategies ---- _gCap. _g1. _tThe marketing management process -- _g2. _tThe marketing implications of corporate and business strategies -- _gPte. _g2. _tMarket opportunity analysis -- _gCap. _g3. _tUnderstanding market oppourtunities -- _g4. _tUnderstanding consumer buying behavior -- _g5. _tUnderstanding organizational markets and buying behavior -- _g6. _tMeasuring market opportunities: Forecasting and market segments -- _g8. _tDifferentiation and brand positioning -- _gPte. _g3. _tDeveloping strategic marketing programs -- _g9. _tBusiness strategies: A foundation for marketing program decisions -- _g10. _tProduct decisions -- _g11. _tPricing decisions -- _g12. _tDistribution channel decisions -- _g13. _tIntegrated promotion decisions -- _gPte. _g4. _tStrategic marketing programs for selected situations -- _gCap. _g14. _tMarketing strategies for the new economy -- _g15. _tStrategies for new and growing markets -- _g16. _tStrategies for mature and declining markets -- _gPte. _g5. _tImplementating and controlling marketing programs -- _g17. _tOrganizing and planning for effective implementation -- _g18. _tMeasuring and delivering marketing performance. |
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| 534 | _aTraducido de: A strategic decision-making approach | ||
| 544 | 1 | _aDisponible en la Colección General. | |
| 630 | 0 | 4 | _aAdministración de Mercadeo |
| 650 | 1 | 0 |
_aMarketing _xManagement |
| 700 | 1 |
_aWalker, Orville C _qJr. _d1940- |
|
| 856 | 4 | 1 |
_uhttp://mhhe.com/mullins7e _ySitio Web de apoyo |
| 999 |
_c14353 _d14353 |
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