| 000 | 02263nam a2200349 a 4500 | ||
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| 001 | 000014500 | ||
| 005 | 20160221095525.0 | ||
| 008 | 110830m20101987xxuado grn 001 0 eng d | ||
| 942 | _c | ||
| 020 |
_a9780073404769 _c(pasta dura) |
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| 020 |
_a0073404764 _c(pasta dura) |
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| 040 |
_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC |
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| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.8342 _bP478 _221 ed. |
| 100 | 1 | _aPeter, J. Paul | |
| 245 | 1 | 0 |
_aConsumer behavier and marketing strategy / _cJ. Paul Pete, Jerry C. Olson. |
| 250 | _a9 ed. | ||
| 260 |
_aNew York : _bMcGraw Hill ; _bIrwin, _c2010. |
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| 300 |
_a554 p. : _bil., grafs., diagrs., fots. byn., etc. |
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| 504 | _aIncluye referencias bibliográficas, índice, glosario, etc. | ||
| 505 | 0 |
_gPte. _g1. _tA perspective on consumer behavior -- _gCap. _g1. _tIntroduction to consumer behavior and marketing strategy -- _g2. _tA framework for consumer analysis -- _gPte. _g2. _tAffect and cognition and marketing strategy -- _gCap. _g3. _tIntroduction to affect and cognition -- _g4. _tconsumers' product knowledge and involvement -- _g5. _tAttention and comprehension -- _g6. _tAttitudes adn intentions -- _g7. _tConsumer decision making -- _gPte. _g3. _tBehavior and marketing strategy -- _gCap. _g8. _tIntroduction to behavior -- _g9. _tConditioning and learning processes -- _g10. _tInfluencing consumer behaviors -- _gPte. _g4. _tThe Environment and marketing strategy -- _gCap. _g11. _tIntroduction to the environment -- _g12. _tCultural and cross-cultural influences -- _g13. _tSubculture and social class -- _g14. _tReference groups and family -- _gPte. _g5. _tConsumer analysis and marketing strategy -- _gCap. _g15. _tMarket segmentation and product positioning -- _g16. _tConsumer behavior and product strategy -- _g17. _tConsumer behavior and pricing strategy -- _g18. _tconsumer behavior and pricing strategy -- _g19. _tConsumer behavior, electronic commerce, and channel strategy. |
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| 544 | 1 | _aDisponible en la Colección General. | |
| 630 | 0 | 4 | _aComportamiento del Consumidor |
| 650 | 1 | 4 | _aPlanificación Estratégica |
| 650 | 1 | 4 | _aMercadeo |
| 630 | 0 | 4 | _aEstrategia de Mercadeo |
| 650 | 1 | 0 | _aConsumer Behavior |
| 650 | 1 | 0 | _aMarketing |
| 700 | 1 | _aPeter, J. Paul | |
| 700 | 1 | _aOlson, Jerry C | |
| 856 | 4 | 1 |
_uhttp://www.mhhe.com/peter9e _ySitio Web de apoyo |
| 999 |
_c14350 _d14350 |
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