000			01840cam a2200325 a 4500
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008			110829m20101994xxuad grn 001 0 eng d
942			_c
020			_a9780073375960 _c(pasta dura)
020			_a0073375969 _c(pasta dura)
040			_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC
041	0		_aeng
082	0	4	_a330.122 _bB357a _222 ed.
100	1		_aBaye, Michael R
245	1	0	_aManagerial economics and business strategy / _cMichael R. Baye.
250			_a7 ed.
260			_aNew York : _bMcGraw Hill ; _bIrwin, _c2010.
300			_a621p. : _bil., grafs., diagrs., tablas, etc.
490	0		_aThe McGraw-Hill Series Economics
504			_aIncluye referencias bibliográficas, índice, etc.
505	0		_gCap. _g1. _tThe fundamentals of managerial economics -- _g2. _tMarket forces: Demand and supply -- _g3. _tQuantitative demand analysis -- _g4. _tThe theory of individual behavior -- _g5. _tThe producction process and cost -- _g6. _tThe organization of the firm -- _g7. _tThe nature of industry -- _g8. _tManaging in competitive, monopolistic, and monoplistically competitive markets -- _g9. _tBasic oligopoly models -- _g10. _tGame theory: Inside oligopoly -- _g11. _tPricing strategies for firms with market power -- _g12. _tThe economics of information -- _g13. _tAdvanced topics in business strategy -- _g14. _tA manager's guide to government in the marketplace -- _g15. _tChallenges at time warner -- _gAp. _gA. _tAnswers to selected end-of-chapter problems -- _gB. _tAdditional readings and references.
544	1		_aDisponible en la Colección General : _bBiblioteca Central.
650	1	4	_aEconomía Gerencial
650	1	4	_aOferta y Demanda
650	1	4	_aAdministración de Empresas
650	1	0	_aManagerial Economics
650	1	0	_aStrategic Planning
830		0	_aSerie The McGraw-Hill Series Economics
999			_c14340 _d14340