000			01744nam a2200301 a 4500
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005			20160221095519.0
008			110825m20112007xxuado grn 001 0 eng d
942			_c
020			_a0136120989 _c(pasta dura)
020			_a9780136120988 _c(pasta dura)
040			_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC
041	0		_aeng
082	0	4	_a658.4012 _bD249b _222 ed.
100	1		_aDavid, Fred R.
245	1	0	_aStrategic management : _bconcepts and cases / _cFred R. David.
250			_a13 ed.
260			_aBoston : _bPrentice Hall, _c2011.
300			_a290 p. : _bil., grafs., diagrs., fot. col., etc.
504			_aIncluye referencias bibliográficas, índice, etc.
505	0		_aPte. 1. Overview of strategic management -- Cap. 1. The nature of strategic management -- Pte. 2. Strategy formulation -- Cap. 2. The business vision and mission -- 3. The external Assessment -- 4. The internal assessment -- 5. Strategic in action -- 6. Strategic analysis and choice -- Pte. 3. Strategy implementation -- Cap. 7. Implementing strategies: management and operations issues -- 8. Implementing strategies: marketing, finance/accounting, R&D, and MIS issues -- Pte. 4. Strategy evaluation -- Cap. 9. Strategy review, evaluation, and control -- Pte. 5. Key strategic-management topics -- Cap. 10. Business ethics/social responsability/ environmental sustainability -- 11. Global/international issues -- Pte. 6. Strategic-management case analysis.
544	1		_aDisponible en la Colección General.
650	1	0	_aStrategic Planning
630	0	4	_aPlaneación Estratégica
630	0	4	_aAdministración Estratégica
650	1	4	_aEstrategia Empresarial
856	4	1	_uhttp://www.mymanagementlab.com _yVisit the web to learn more
999			_c14324 _d14324