000			02033nam a2200337 a 4500
001			000014463
005			20160221095517.0
008			110825m20111991xxuado frn 001 0 eng d
942			_c
020			_a9780073375946 _c(pasta dura)
020			_a0073375942 _c(pasta dura)
040			_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC
041	0		_aeng
082	0	4	_a338.5 _bF828b _222 ed.
100	1		_aFrank, Robert H
245	1	0	_aMicroeconomics and behavior / _cRobert H. Frank.
250			_a8 ed.
260			_aNew York : _bMcGraw Hill, _c2011.
300			_a607 p. : _bil., grafs., diagrs., tablas, dibs. byn., fots. byn., etc.
504			_aIncluye referencia bibliográfica, índice, etc.
505	0		_gPte. _g1. _tIntroduction -- _gCap. _g1. _tThinking like an economist -- _g2. _tSupply and demand -- _gPte. _g2. _tThe theory of cosunmer behavior -- _gCap. _g3. _tRational consumer choice -- _g4. _tIndividual and market demand -- _g5. _tApplication of rational choice and demand theories -- _g6. _tThe economics of information and choice under uncertainty -- _g7. _tExplaining tastes: The importance of altruism and other nonegoistic behavior -- _g8. _tCognitive limitations and consumer behavior -- _gPte. _g3. _tThe theory of the firm and market structure -- _gCap. _g9. _tProduction -- _g10. _tCost -- _g11. _tPerfect competition -- _g12. _tMonopoly -- _g13. _tImperfect competition: A game-theoretic approach -- _gPte. _g4. _tFactor Markets -- _gCap. _g14. _tLabor -- _g15. _tCapital -- _gPte. _g5. _tExternalities, public goods, and welfare -- _gCap. _g16. _tExternalities, property rights, and the coase theorem -- _g17. _tGoverment -- _g18w. _tGeneral equilibruim and market efficiency (online)
544	1		_aDisponible en la Colección General : _bBiblioteca Central.
630	0	4	_aMicroeconomía
650	1	4	_aComportamiento del Consumidor
650	1	4	_aDemanda _x(Teoría Económica)
650	1	0	_aMicroeconomics
650	1	0	_aEconomic Man
650	1	0	_aSelf-Interest
650	1	0	_aConsumer Behavior
856	4	1	_uhttp://www.mhhe.com/frank8e _ySitio web de apoyo
999			_c14316 _d14316