| 000 | 01259nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 000014383 | ||
| 005 | 20160221095449.0 | ||
| 008 | 110802m20091993xxuabdogrn 001 0 eng d | ||
| 942 | _c | ||
| 020 |
_a9780073377735 _c(pasta blanda) |
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| 020 |
_a0073377732 _c(pasta blanda) |
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| 040 |
_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC |
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| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.45 _bA691 _221 ed. |
| 100 | 1 | _aArgenti, Paul A. | |
| 245 | 1 | 0 |
_aCorporate communcation / _cPaul A. Argenti. |
| 250 | _a5 ed. | ||
| 260 |
_aNew York : _bMcGraw Hill, _c2009. |
||
| 300 |
_a313 p. : _bil., grafs., tablas, ejems., mapas, etc. |
||
| 504 | _aIncluye bibliografía, índice, etc. | ||
| 505 | 0 |
_gCh. _g1. _tThe changing environment for business -- _g2. _tcommuncating strategically -- _g3. _tAn overview of the corporate communication funtion -- _g4. _tIdentity, image, reputation, and corporate advertising -- _g5. _tCorporate responsability -- _g6. _tMedia relations -- _g7. _tInternal communications -- _g8. _tInvestor relations -- _g10. _tCrisis communication. |
|
| 544 | 1 | _aDisponible en la Colección General. | |
| 650 | 1 | 4 | _aComunicación en Administración |
| 650 | 1 | 4 | _aComunicación Organizacional |
| 650 | 1 | 0 | _aCommunication in Management |
| 650 | 1 | 0 | _aCommunication in Organizations |
| 999 |
_c14253 _d14253 |
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