| 000 | 02432nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 000014377 | ||
| 005 | 20160221095448.0 | ||
| 008 | 110801m20112004xxuado grn 001 0 eng d | ||
| 942 | _c | ||
| 020 |
_a9780073530055 _c(pasta dura) |
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| 020 |
_a0073530050 _c(pasta dura) |
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| 040 |
_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC |
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| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.835 _bP478a _221 ed. |
| 100 | 1 | _aPeter, Paul J. | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a10 ed. | ||
| 260 |
_aNew York : _bMcGraw Hill, _c2011. |
||
| 300 |
_a830 p. : _bil., grafs., tablas genal., fot. byn., etc. |
||
| 504 | _aIncluye referencias bibliográficas, índice, etc. | ||
| 505 | 0 |
_gSection. _g1. _tEssentials of marketing amanagement -- _gPte. _gA. _tIntroduction -- _gCap. _g1. _tStrategic planning and the marketing management process -- _gPte. _gB. _tMarketing information, research, and understanding the target market -- _gCap. _g2. _tMarketing research: Process and systems for decision making -- _g3. _tConsumer behavior -- _g4. _tBusiness, government, and institutional buying -- _g5. _tMarket segmentation -- _gPte. _gC. _tThe marketing mix -- _gCap. _g6. _tProduct and brand Strategy -- _g7. _tNew product planning and development -- _g8. _tIntegrated marketing communications -- _g9. _tPersonal selling, relationship building, and sales management -- _g10. _tDistribution strategy -- _g11. _tPricing strategy -- _gPte. _gD. _tMarketing special fields -- _gCap. _g12. _tThe marketing of servicies -- _g13. _tGlobal marketing -- _gSection _g2. _tAnalyzing marketing problems and cases -- _gSection _g3. _tFinancial analysis for marketing decisions -- _gSection _g4. _tInternet exercises and sources of marketing information -- _gPte. _gA. _tInternet execercises -- _gB. _tInternet sources of marketing information -- _gSection _g5. _tMarketing management cases -- _gCase Group _gA. _tMarket opportunity anlysis -- _gB. _tProduct strategy -- _gC. _tPromotion strategy -- _gD. _tDistribution strategy -- _gE. _tPricing strategy -- _gF. _tSocial and ethical issues in marketing management -- _gSection _g6. _tStrategic marketing cases -- _g7. _tDeveloping marketing plans. |
|
| 544 | 1 | _aDisponible en la Colección General. | |
| 650 | 1 | 4 | _aAdministración de Mercadeo |
| 650 | 1 | 4 |
_aAdministración de Mercadeo _xEstudio de Casos |
| 650 | 1 | 0 |
_aMarketing _xCase Studies _xManagement |
| 650 | 1 | 0 |
_aMarketing _xManagement |
| 700 | 1 | _aDonnelly, James H. Jr | |
| 999 |
_c14247 _d14247 |
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