| 000 | 02404nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 000014350 | ||
| 005 | 20160221095442.0 | ||
| 008 | 110725m20101999xxuad grn 001 0 eng d | ||
| 942 | _c | ||
| 020 |
_a9780136100362 _c(pasta dura) |
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| 020 |
_a0136100368 _c(pasta dura) |
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| 040 |
_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC |
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| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a338.470046 _bE38 _222 ed. |
| 245 | 0 | 0 |
_aElectronic commerce 2010 : _ba manegerial perspective / _cEfraim Turban...[et al.]. |
| 260 |
_aBoston : _bPrentice Hall, _c2010. |
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| 300 |
_a737 p. : _bil., grafs., diagrs., etc. |
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| 504 | _aIncluye referencias bibliográficas, glosario, índice, etc. | ||
| 505 | 0 | _aPte. 1. Introduction to E-Commerce and E-Marketplaces -- Cap. 1. Overview of electronic commerce -- 2. E-Marketplace: Mechanisms, tools, and impacts of E-Commerce -- Pte. 2. Internet consumer retailing -- Cap. 3. Retailing in electronic commerce: Products and services -- 4. Consumer behavior, internet marketing, and advertising -- Pte. 3. Business-to-business E-Commerce -- Cap. 5. B2B E-Commerce -- 6. E-Supply chains, collaborative commerce, and corporate portals -- Pte. 4. Other EC models and applications -- Cap. 7. Innovate EC systems: From E-Government and E-Learning to consumer-to-comsumer E-Commerce -- 8. Mobile computing and commerce, and pervasive computing -- 9. The web 2.0 environment and social networks -- Pte. 5. EC support services -- Cap. 10. E-Commerce fraud and security -- 11. Electronic commerce payment systems -- 12. Fulfilling E-Commerce orders and other EC support services -- Pte. 6. EC strategy and implementation -- Cap. 13. E-Commerce strategy and global EC -- 14. Economics and justification of electronic commerce -- 15. Launching a successful online business and EC projects -- 16.Regulatory, ethical, and compliance issues in EC -- Pte. 7. Auctions and application development -- Cap. 17. Dynamic trading: E-Aauctions, bartering, and negotiations -- 18. Building E-Commerce applications and infrastructure. | |
| 544 | 1 | _aDisponible en la Colección General. | |
| 630 | 0 | 4 | _aComercio Electrónico |
| 630 | 0 | 4 |
_aComercio Electronico _xEconomía |
| 650 | 1 | 4 | _aNegocios Por Internet |
| 700 | 1 | _aTurban, Efraim | |
| 700 | 1 | _aKing, David | |
| 700 | 1 | _aLee, Jae | |
| 700 | 1 | _aLiang, Ting-Peng | |
| 700 | 1 | _aTurban, Deborrah C. | |
| 856 | 4 | 1 |
_uhttp://www.pearsonhighered.com/turban _ySitio web |
| 999 |
_c14220 _d14220 |
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