000			02162nam a2200289 a 4500
001			000014347
005			20160221095442.0
008			110722m20101998xxuado grn 001 0 eng d
942			_c
020			_a9780136087588 _c(pasta dura)
020			_a0136087582 _c(pasta dura)
040			_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC
041	0		_aeng
082	0	4	_a658.87 _bB516 _222 ed.
100	1		_aBerman, Barry
245	1	0	_aRetail management : _ba strategic approach / _cBarry Berman, Joel R. Evans.
250			_a11 ed.
260			_aBoston : _bPearson, _c2010.
300			_a654 p. : _bil., grafs., diagrs., fot. col., etc.
504			_aIncluye referencias bibliográficas, índice, glosario, etc.
505	0		_aPte. 1. An overview of strategic retail management -- Cap. 1. An introduction to retailing -- 2. Building and sustaining relationships in retailing -- 3. Strategic planning in retailing -- Pte. 2. Situation analysis -- Cap. 4. Retail institutions by ownership -- 5. Retail institutions by store-based strategy mix -- 6. Web, nonstore-based, and other forms of nontraditional retailing -- Pte. 3. Targeting customers and gathering information -- Cap. 7. Identifying and understanding consumers -- 8. Information gathering and processing in retailing -- Pte. 4. Choosing a store location -- Cap. 9. Trading-area analysis -- 10. Site selection -- Pte. 5. Managing a retail business -- Cap. 11. Retail organization and human resource -- 12. Operations management: Financial dimensions -- 13. Operations management: operational dimensions -- Pte. 6. Merchandise management and pricing -- Cap. 14. Developing merchandise plans -- 15. Implementing merchandise plans -- 16. Financial merchandise management -- 17. Pricing in retailing -- Pte. 7. Communicating with the customer -- Cap. 18. Establishing and maintaining a retail image -- 19. Promotional strategy -- Pte. 8. Putting it all together -- Cap. 20. Integrating and controlling the retail strategy.
544	1		_aDisponible en la Colección General.
650	1	0	_aRetail Trade _xManagement
650	1	4	_aComercio Minorista
650	1	4	_aAdministración de Ventas
700	1		_aEvans, Joel R.
999			_c14217 _d14217