000			01740nam a2200289 a 4500
001			000014332
005			20160221095439.0
008			110721m20102001xxuado grn 001 0 eng d
942			_c
020			_a9780136049968 _c(pasta dura)
020			_a0136049966 _c(pasta dura)
040			_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC
041	0		_aeng
082	0	4	_a620.00688 _bM699 _222 ed.
100	1		_aMohr, Jakki J.
245	1	0	_aMarketing of high-technology products and innovations / _cJakki J. Mohr, Sanjit Sengupta, Stanley Slater.
250			_a3 ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _c2010.
300			_a538 p. : _bil., grafs., fot. byn., etc.
504			_aIncluye referencias bibliográficas, índice, etc.
505	0		_aCap. 1. introduction to the world of high-technology marketing -- 2. Strategic market planning in high-tech firms -- 3. Culture and climate considerations for high-tech companies -- 4. Market orientation and cross-functional (Marketing-R & D) interaction -- 5. Partnerships, alliances, and customer relationships -- 6. Marketing research in high-tech markets -- 7. Understanding high-tech customers -- 8. Technology and product management -- 9. Distribution channels and supply chain management in high-tech markets -- 10. Pricing considerations in high-tech markets -- 11. Marketing communication tools for high-tech markets -- 12. Strategic consideration in marketinfg communications -- 13. Strategic considerations for the triple bottom line in high-tech companies.
544	1		_aDisponible en la Colección General.
650	1	0	_aHigh Technology Industries _xMarketing
650	1	4	_aProductos Tecnológicos _xMercadeo
700	1		_aSengupta, Sanjit
700	1		_aSlater, Stanley
999			_c14202 _d14202