000 | 00959nam a2200253 a 4500 | ||
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001 | 000014320 | ||
005 | 20160221095436.0 | ||
008 | 110718s2010 xxuado grn 001 0 eng d | ||
942 | _c | ||
020 |
_a9780136075691 _c(pasta blanda) |
||
020 |
_a013607569X _c(pasta blanda) |
||
040 |
_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC |
||
041 | 0 | _aeng | |
082 | 0 | 4 |
_a658.83 _bL657 _221 ed. |
100 | 1 | _aLevens, Michael | |
245 | 1 | 0 |
_aMarketing : _bdefined, explained, applied / _cMichael Levens. |
260 |
_aNew Jersey : _bPrentice Hall ; _bPearson, _c2010. |
||
300 |
_a290 p. : _bil., grafs., diagrs., fot col. byn., tablas, etc. |
||
504 | _aIncluye referencias bibliográficas, índice, glosario, etc. | ||
505 | 0 |
_gPte. _g1. _tExplaining -- _g2. _tCreating -- _g3. _tStrategizing -- _g4. _tManaging -- _g5. _tIntegrating -- _tAppendix -- _tNotes -- _tGlossary -- _tIndex. |
|
544 | 1 | _aDisponible en la Colección General. | |
650 | 1 | 4 | _aMercadeo |
650 | 1 | 0 | _aMarketing |
999 |
_c14190 _d14190 |