| 000 | 01092nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 000014315 | ||
| 005 | 20160221095435.0 | ||
| 008 | 110715m20091997xxuad grn 001 0 eng d | ||
| 942 | _c | ||
| 020 |
_a9780132336537 _c(pasta blanda) |
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| 020 |
_a0132336537 _c(pasta blanda) |
||
| 040 |
_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC |
||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.8 _bB561a _221 ed. |
| 100 | 1 | _aBest, Roger J. | |
| 245 | 1 | 0 |
_aMarket-Based management : _bstrategies for growing customer value and profitability / _cRoger J. Best. |
| 250 | _a5 ed. | ||
| 260 |
_aNew Jersey : _bPearson ; _bPrentice Hall, _c2009. |
||
| 300 |
_a515 p. : _bil., grafs., diagrs., etc. |
||
| 504 | _aIncluye referencias bibliográficas, índice, glosario, etc. | ||
| 505 | 0 |
_gPte. _g1. _tMarket orientation and performance -- _g2. _tMarket analysis -- _g3. _tMarketing mix strategies -- _g4. _tStrategic marketing -- _g5. _tMarketing plans and performance -- _tCredits -- _tGlossary -- _tIndex. |
|
| 544 | 1 | _aDisponible en la Colección General. | |
| 650 | 1 | 4 | _aAdministración de Mercadeo |
| 650 | 1 | 0 |
_aMarketing _xManagement |
| 999 |
_c14186 _d14186 |
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