000			01415cam a2200277 a 4500
001			000014311
005			20160221095435.0
008			110715m20102005xxuad gr 001 0 eng d
942			_c
020			_a9780136086109 _c(pasta dura)
020			_a0136086101 _c(pasta dura)
040			_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC
041	0		_aeng
082	0	4	_a658.84 _bS756 _221 ed.
100	1		_aSpiller, Lisa D.
245	1	0	_aContemporary direct and interactive marketing / _cLisa D. Spiller, Martin Baier.
250			_a2 ed.
260			_aNew Jersey : _bPrentice Hall, _c2010.
300			_a477 p. : _bil., fots. byn., etc.
504			_aIncluye referencias bibliográficas, glosario, índice, etc
505	0		_gPte. _g1. _tThe foundations of direct and interactive marketing -- _g2. _tIntegrated marketing communication: the message and media decisions in direct and interactive marketing -- _g3. _tResponse, measurament, and metrics of direct and interactive marketing -- _g4. _tApplications and future directions of direct and interactive marketing -- _gAp. _gA. _tDeveloping a direct and interactive marketing campaign featuring the martin agency -- _gB. _tCareers in direct and interactive marketing -- _tGlossary -- _tIndex.
544	1		_aRecurso bibliográfico de la Colección General : _bDisponible en la Biblioteca Central.
650	1	4	_aMercadeo Directo
650	1	0	_aDirect Marketing
700	1		_aBaier, Martin
999			_c14182 _d14182