| 000 | 01145cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 000014292 | ||
| 005 | 20160221095430.0 | ||
| 008 | 110708m20091999xxuad grn 001 0 eng d | ||
| 942 | _c | ||
| 020 |
_a9780136000884 _c(pasta dura) |
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| 020 |
_a0136000886 _c(pasta dura) |
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| 040 |
_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC |
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| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.8 _bA545 _221 ed. |
| 100 | 1 | _aAnderson, James C. | |
| 245 | 1 | 0 |
_aBusiness market management : _bunderstanding, creating, and delivering value / _cJames C. Anderson, James A. Narus, Das Narayandas. |
| 250 | _a3 ed. | ||
| 260 |
_aNew Jersey : _bPearson ; _bPrentice Hall, _c2009. |
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| 300 |
_a470 p. : _bil., grafs., tablas, diagrs., etc. |
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| 504 | _aIncluye referencias bibliográficas, índice, etc. | ||
| 505 | 0 |
_gPte. _g1. _tIntroduction and overview -- _g2. _tUnderstanding value -- _g3. _tCreating value -- _g4. _tDelivering value -- _tIndex. |
|
| 544 | 1 | _aDisponible en la Colección General. | |
| 630 | 0 | 4 | _aMercadeo Industrial |
| 630 | 0 | 4 |
_aMercadeo _xAdministración y Dirección |
| 650 | 1 | 0 | _aIndustrial Marketing |
| 700 | 1 | _aNarus, James A. | |
| 700 | 1 | _aNarayandas, Das | |
| 999 |
_c14163 _d14163 |
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