| 000 | 01069cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 000014250 | ||
| 005 | 20160221095423.0 | ||
| 008 | 110629m20092000xxuabdogrn 001 0 eng d | ||
| 942 | _c | ||
| 020 | _a9780136054214 (pasta blanda) | ||
| 040 |
_aCO-BrUAC _beng _cCO-BrUAC _dCO-BrUAC |
||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.8 _bS689 _221 ed. |
| 100 | 1 | _aSolomón, Michael R | |
| 245 | 1 | 0 |
_aMarketing : _breal people choices / _cMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart. |
| 250 | _a6 ed. | ||
| 260 |
_aNew Jersey : _bPearson Education, _c2009. |
||
| 300 |
_a602 p. : _billustrations, color photographs, maps. |
||
| 505 | 0 | _aPte. 1. Make marjeting value decisions -- 2. Understand consumers'value needs -- 3. Create the value proposition -- 4. Comunicate the value proposition -- 5. Deliver the value proposition. | |
| 544 | 1 | _aBibliographic resource of the General Collection. | |
| 650 | 1 | 0 |
_aMarketing _xVocational Guidance |
| 650 | 1 | 4 | _aMercadeo |
| 650 | 1 | 4 | _aAdministración de Mercado |
| 700 | 1 | _aMarshall, Greg W. | |
| 700 | 1 | _aStuart, Elnora W. | |
| 999 |
_c14125 _d14125 |
||