| 000 | 00883nam-a2200265-a-4500 | ||
|---|---|---|---|
| 001 | 000011513 | ||
| 005 | 20160221094627.0 | ||
| 008 | 100119s2002----xxuold-gr-----001-0-eng-d | ||
| 942 | _c | ||
| 020 | _a9780139696947 | ||
| 040 | _aCO-BrUAC | ||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_221 ed. _a658.575 _bC131 |
| 100 | 1 |
_aCagan, Jonathan _d1961- |
|
| 245 | 1 | 0 |
_aCreating breakthrough products: _binnovation from product planning to program approval / _cJonathan Cagan, Craig M. Vogel |
| 260 |
_aNew Jersey: _bPearson, _c2002. |
||
| 300 |
_a302 p.; _bil., fot. byn, grafs., diagrs., etc. |
||
| 504 | _aIncluye Referencias Bibliográficas, Índice, etc. | ||
| 544 | 1 | _aDisponible en la Colección General. | |
| 650 | 1 | 4 | _aProductos Nuevos |
| 650 | 1 | 4 | _aPlanificación de Productos |
| 650 | 1 | 4 | _aAdministración de Productos |
| 650 | 1 | 4 | _aMercadeo de Productos |
| 700 | 1 | _aVogel, Craig M. | |
| 999 |
_c11460 _d11460 |
||