| 000 | 01140cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 000011193 | ||
| 005 | 20160221094518.0 | ||
| 008 | 100108s2007 mx adl grn 001 0 spa d | ||
| 942 | _c | ||
| 020 | _a9701059158 | ||
| 040 |
_aCO-BrUAC _bspa _cCO-BrUAC _dCO-BrUAC |
||
| 041 | 1 | _aspa | |
| 082 | 0 | 4 |
_221 ed. _a658.835 _bA238 |
| 245 | 0 | 0 |
_aAdministración del marketing : _bun enfoque en la toma estratégica de decisiones / _cJohn W. Mullins ... [et al.] ; tr.Jorge Humberto Romo Muñoz, Francisco Javier Dávila Martínez. |
| 250 | _a5 ed. | ||
| 260 |
_aMéxico : _bMcGraw Hill, _c2007. |
||
| 300 |
_a519 p. : _bil., grafs., etc. |
||
| 534 | _aTraducido de: Marketing management: A strategic decisio-making approach. | ||
| 544 | 1 |
_aDisponible en la Colección General : _bBiblioteca Central. |
|
| 630 | 0 | 4 |
_aMarketing _xGestión |
| 630 | 0 | 4 |
_aMarketing _xAdministración |
| 700 | 1 |
_aMullins, John W _q(John Walker) |
|
| 700 | 1 |
_aWalker, Orville C. _qJr. _d1940- |
|
| 700 | 1 |
_aBoyd, Harper W _qJr. |
|
| 700 | 1 | _aLarreche, Jean-Claude | |
| 700 | 1 |
_aRomo Muñoz, Jorge Humberto _etr. |
|
| 700 | 1 |
_aDávila Martínez, Francisco Javier _etr. |
|
| 999 |
_c11140 _d11140 |
||