| 000 | 00782nam-a2200265-a-4500 | ||
|---|---|---|---|
| 001 | 000010981 | ||
| 005 | 20160221094419.0 | ||
| 008 | 091228s2007----sp-adl-gr-----001-0-spa-d | ||
| 942 | _c | ||
| 020 | _a9788448156558 | ||
| 040 | _aCO-BrUAC | ||
| 041 | 0 | _aspa | |
| 082 | 0 | 4 |
_221 ed. _a658.8 _bC898 |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aMarketing estratégico / _cDavid W. Cravens, Nigel F. Piercy,; tr. Yago Moreno |
| 250 | _a8 ed. | ||
| 260 |
_aMadrid: _bMcGraw Hill, _c2007. |
||
| 300 |
_a604p.; _bil., gráficos, ejemplos, etc. |
||
| 534 | _aTraducido de: Strategic marketing | ||
| 544 | 1 | _aDisponible en la Colección General. | |
| 650 | 1 | 4 | _aMarketing |
| 650 | 1 | 4 | _aSegmentación de Mercados |
| 700 | 1 | _aPiercy, Nigel F. | |
| 700 | 1 |
_aMoreno López, Yago _etr. |
|
| 999 |
_c10928 _d10928 |
||