| 000 | 00923nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 000010664 | ||
| 005 | 20160221094302.0 | ||
| 008 | 091215s2006 sp ado grn 001 0 spa d | ||
| 942 | _c | ||
| 020 | _a9788420544632 | ||
| 040 | _aCO-BrUAC | ||
| 041 | 0 | _aspa | |
| 082 | 0 | 4 |
_221 ed. _a658.8 _bD628 |
| 245 | 0 | 0 |
_aDirección de marketing / _cPhilip Kotler, Kevin Lane Keller, Dionisio Cámara, ALejandro Molla ; tr. Clara E. Rivera. |
| 250 | _a12 ed. | ||
| 260 |
_aMadrid : _bPearson, _c2006. |
||
| 300 |
_a864 p. : _bil., grafs., fot. byn., etc. |
||
| 500 | _aTraducido de: marketing management | ||
| 544 | 1 | _aDisponible en la Colección General. | |
| 650 | 1 | 4 | _aAdministración de Mercadeo |
| 650 | 1 | 4 | _aAnálisis de Mercadeo |
| 650 | 1 | 4 | _aMercadeo |
| 700 | 1 | _aKotler, Philip | |
| 700 | 1 | _aLane Keller, Kevin | |
| 700 | 1 | _aCámara, Dionisio | |
| 700 | 1 | _aMolla, Alejandro | |
| 700 | 1 |
_aRivera, Clara E. _etr. |
|
| 999 |
_c10611 _d10611 |
||