TY - BOOK AU - Dinwoodie,Graeme B. AU - Janis,Mark D. TI - Trademarks and unfair competition: law and policy T2 - Aspen Casebook Series SN - 9781454827825 (hbk.) U1 - 346.730488 21 ed. PY - 2014///] CY - New York PB - Wolters Kluwer Law & Business KW - Trademarks KW - Law and Legislation KW - United States KW - Cases KW - Competition, Unfair KW - Casebooks KW - lcfgt N1 - Includes bibliographical references and index; Introduction to trademark and unfair competition law -- Distinctiveness -- Functionality -- Use -- Registration -- Geographic limits on trademark rights -- Confusion-based trademark liability theories -- Non confdusion-based trademark liability theories -- Permissable uses of another's trademarks -- False advertising -- Trade identity rights in one's personal endorsement, attribution, and publicity -- Remedies ER -