Dinwoodie, Graeme B. <br/><br/>
Trademarks and unfair competition :  law and policy / 
Graeme B. Dinwoodie, Professor of Intellectual Property and Information Technology Law, University of Oxford; Mark D. Janis, Professor of Law, Robert A. Lucas Chair in Law, Indiana University Maurer School of Law. 
 - Fourth Edition. 
 - New York :  Wolters Kluwer Law & Business,  [2014]. 
 - xxx, 1038 pages :  illustrations. 
 - Aspen Casebook Series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction to trademark and unfair competition law -- Distinctiveness -- Functionality -- Use -- Registration -- Geographic limits on trademark rights -- Confusion-based trademark liability theories -- Non confdusion-based trademark liability theories -- Permissable uses of another's trademarks -- False advertising -- Trade identity rights in one's personal endorsement, attribution, and publicity -- Remedies. 
<br/><br/><br/>Bibliographic resource of the General Collection. 
<br/><br/><label>ISBN: </label>9781454827825 (hbk.) 1454827823 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Trademarks--Law and Legislation--United States--Cases<br/>Competition, Unfair--United States--Cases<br/>Casebooks
<br/><br/><label>Dewey Class. No.: </label>346.730488  / D587