Introduction to trademarks and unfair competition -- Distinctiveness -- Functionality -- Use -- Registration -- Geographic limits on trademark rights -- Confusion-based trademark liability theories -- Non-confusion-based claims : dilution, cybersquatting, and counterfeiting -- Permissible uses of another's trademark -- False advertising -- Endorsement, attribution, and the right of publicity -- Remedies.
Bibliographic resource of the General Collection.
9780314163417 (pbk.) 0314163417 (pbk.)
Trademarks--Law and Legislation--United States. Competition, Unfair--United States.