TY  - BOOK
AU  - Folkerts,Jean
AU  - Lacy,Stephen
TI  - The media in your life: an introduction to mass communication 
SN  - 020515414X (pbk. : alk. paper)
U1  - 302.23 21 ed.
PY  - 1998///
CY  - Boston
PB  - Allyn and Bacon
KW  - Mass Media
N1  - Includes bibliographical references (p. 527-540) and index; Cap. 1. We the people and the mass media -- 2. How people communicate: Uses and structure -- 3. Historical development of mass communication -- 4. Books -- 5. Newspapers -- 6. Magazines -- 7. The Movies -- 8. Radio -- 9. Television -- 10. Music and the recording industry -- 11. Computers and the information highway -- 12. Regulation -- 13. Ethics -- 14. Public relations -- 15. Advertising -- 16. Mass communication research: from content to effects
ER  -