Folkerts, Jean

The media in your life : an introduction to mass communication / Jean Folkerts, Stephen Lacy, Lucinda Davenport. - Boston : Allyn and Bacon, c1998. - xxxii, 558 p. : ill. (some col.) ; 1 computer laser optical disk (4 3/4 in.)

Includes bibliographical references (p. 527-540) and index.

Cap. 1. We the people and the mass media -- 2. How people communicate: Uses and structure -- 3. Historical development of mass communication -- 4. Books -- 5. Newspapers -- 6. Magazines -- 7. The Movies -- 8. Radio -- 9. Television -- 10. Music and the recording industry -- 11. Computers and the information highway -- 12. Regulation -- 13. Ethics -- 14. Public relations -- 15. Advertising -- 16. Mass communication research: from content to effects.


Requerimientos del sistema para el disco compacto: (PC) 200 MHz Procesador; 32 MB RAM; Windows 2000, XP, or NT 4.0, o posterior; unidad de CD-Rom de 8X; tarjeta de sonido; tarjeta graficadora VGA con un mínimo de 256 colores; resolución de 800 x 600. (Mac) Power-Macintosh; 128 MB RAM; OS X 10.2 y superior.


Recurso bibliográfico de la Colección General :
Disponible en la Sub-Biblioteca de Miami :
Estados Unidos.

020515414X (pbk. : alk. paper)


Mass Media

302.23 / F666f