TY  - BOOK
AU  - Folkerts,Jean
AU  - Lacy,Stephen
TI  - The media in your life: an introduction to mass communication 
SN  - 0205317820
U1  - 302.23 21 ed.
PY  - 2001///
CY  - Boston, MA
PB  - Allyn and Bacon
KW  - Mass Media
N1  - Includes bibliographical references, index; Cap. 1. We the people and the mass media -- 2. How we communicate: processes and economics -- 3. Book -- 4. Newspapers -- 5. Magazines -- 6. The movies -- 7. Radio -- 8. Television -- 9. Music and the recording industry -- 10 Computers and the information highway -- 11. Regulation -- 12. Ethics -- 13. Public relations -- 14. Advertising -- 15. Mass communication research: from content to effects
ER  -