TY  - BOOK
AU  - Boyes,William J.
TI  - Managerial economics: markets and the firm 
SN  - 9780618988624 (hbk.)
AV  - HD30.22 B686 2012
U1  - 338.5024658 22 ed.
PY  - 2012///
CY  - Mason, Ohio
PB  - South-Western/Cengage Learning
KW  - Managerial Economics
N1  - Includes bibliographical references and indexes; Pte. 1. Introduction and foundation -- 2. Seeking competitive advantage -- 3. Sustaining competitive advantage -- 4. Analytic problem-solving tools -- 5. Looking outside the firm -- 6. Putting it all together
ER  -