Boyes, William J.

Managerial economics : markets and the firm / William J. Boyes. - 2 ed. - Mason, Ohio : South-Western/Cengage Learning, 2012. - xviii, 406 p. : il., fot. col., etc.

Includes bibliographical references and indexes.

Pte. 1. Introduction and foundation -- 2. Seeking competitive advantage -- 3. Sustaining competitive advantage -- 4. Analytic problem-solving tools -- 5. Looking outside the firm -- 6. Putting it all together.


Recurso bibliográfico de la Colección General :
Disponible en la Sub-Biblioteca de Miami :
Estados Unidos.

9780618988624 (hbk.) 0618988629 (hbk.)


Managerial Economics

HD30.22 / B686 2012

338.5024658 / B791