Managerial economics : markets and the firm /
William J. Boyes.
- 2 ed.
- Mason, Ohio : South-Western/Cengage Learning, 2012.
- xviii, 406 p. : il., fot. col., etc.
Includes bibliographical references and indexes.
Pte. 1. Introduction and foundation -- 2. Seeking competitive advantage -- 3. Sustaining competitive advantage -- 4. Analytic problem-solving tools -- 5. Looking outside the firm -- 6. Putting it all together.
Recurso bibliográfico de la Colección General : Disponible en la Sub-Biblioteca de Miami : Estados Unidos.