TY - BOOK AU - Albarran,Alan B. TI - Management of electronic media SN - 0534561918 U1 - 302.23068 21 ed. PY - 2002/// CY - Australia, Belmont, CA PB - Wadsworth, Wadsworth/Thompson Learning KW - Mass Media KW - Management N1 - Includes bibliographical references and index; 1. Managing in the electronic media -- 2. Strategic alliances and partnerships -- 3. Ethics of management -- 4. Theories of management -- 5. Financial management -- 6.Managing personnel -- 7. Understanding markets and audiences -- 8. Programming: strategy and distribution -- 9. Marketing -- 10. News and news management -- 11. Regulatory influences and electronic media management -- 12. The internet and electronic media management ER -