Albarran, Alan B. <br/><br/>
Management of electronic media / 
Alan B. Albarran. 
 - 2 ed. 
 - Australia :  Belmont, CA :  Wadsworth ;  Wadsworth/Thompson Learning,  c2002. 
 - xx, 315 p. :  il., etc. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Managing in the electronic media -- 2. Strategic alliances and partnerships -- 3. Ethics of management -- 4. Theories of management -- 5. Financial management -- 6.Managing personnel -- 7. Understanding markets and audiences -- 8. Programming: strategy and distribution -- 9. Marketing -- 10. News and news management -- 11. Regulatory influences and electronic media management -- 12. The internet and electronic media management. 
<br/><br/><br/>Recurso bibliográfico de la Colección General : <br/>Disponible en la Sub-Biblioteca de Miami : <br/>Estados Unidos. 
<br/><br/><label>ISBN: </label>0534561918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media--Management
<br/><br/><label>Dewey Class. No.: </label>302.23068  / A327